Bottom-up market sizing
The number of reachable customers, what they spend, and what share is realistic, built from the ground up rather than from industry reports.
Market entry & expansion
Know whether a new market is worth entering before you spend on it.
An evidence-based answer to whether, where and how to expand into a new geography, customer segment or adjacent product, including the realistic size of the prize, the cost and time to break even, and the best way in: build, partner or buy.
WHEN COMPANIES CALL US
You may need this if…
- Growth in the core market is slowing and the team is debating where to go next.
- A large customer or distributor is pulling you into a new region.
- You have opened locations or launched products before that took longer to pay back than planned.
- Investors expect expansion and the plan is based on top-down market numbers.
WHAT YOU GET
Outputs your team keeps and uses.
Customer and competitor research
Interviews and field evidence on how customers buy, what they pay, and who already serves them.
Entry options
Build, partner, license or acquire, compared on cost, speed, risk and control.
Break-even and cash model
Investment, ramp-up, cash trough and payback for each option, with the assumptions that matter most.
Launch plan
Sequence, team, budget, early milestones and the stop-or-scale tests for the first year.
HOW IT WORKS
The work, step by step.
- 1Weeks 1–3
Screen
Score candidate markets on demand, competition, fit and cost to serve; pick the few worth deeper work.
- 2Weeks 3–7
Validate
Talk to customers, channel partners and potential hires; build the bottom-up model and entry options.
- 3Weeks 7–10
Decide and plan
Choose the market and entry route, then write the launch plan and the tests that decide whether to scale.
QUESTIONS THIS ANSWERS
- How big is the reachable opportunity, really?
- What will it cost to enter, and when does it break even?
- Should we build, partner or buy our way in?
- What early signals tell us to scale up or pull back?
HOW WE MEASURE IT
- Customers won against the launch plan
- Revenue per new location or market
- Months to break-even
- Cash invested versus plan
RUN THE NUMBERS FIRST
Free calculators for this decision.
Each one runs in your browser with your own numbers. Nothing is sent to us unless you choose to share it.CLIENT EXPERIENCE
What clients say about our strategy & value creation work.
For our acquisition of Modular Water, they really built the case with deep research. Highly professional. They took the time to work through a number of iterations of the project and maintained outstanding communication. Highly recommend.
Riggs EckelberryCEO, OriginClear HoldCoAryo were always available and more importantly adapted to my schedule incredibly well despite the time difference. The output was also professionally done and even went over what was agreed. It felt more like a partnership than a job. Wil recommend and reuse 100x over.
Dele BalogunCEO, Celebrations.ngWHERE THIS COMES UP MOST
Industries where this work matters.
COMMON QUESTIONS
Before you get in touch.
Only as a cross-check. The sizing is built bottom-up from the number of real customers, their spend and a realistic share, because top-down numbers rarely survive contact with a launch plan.
START A CONVERSATION