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What traffic must the next location convert to cover its costs?

Translate fixed site costs and transaction contribution into daily customer requirements.

Example scenario

Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.

Monthly site fixed operating cost
$45,000
Average net transaction value
$65
Contribution margin before fixed site costs
45 %
Trading days / month
26 days
Visitor-to-purchase conversion
25 %
Upfront fit-out & launch cash
$500,000
Visitors / trading day needed at break-even236.7

Example result only, not a forecast or promise.

Monthly break-even transactions
1,538.5
Monthly break-even revenue
$100,000
Upfront site cash required
$500,000

What to do with this result

Validate site footfall, catchment and local economics; a mathematical visitor hurdle is not a traffic forecast.

Know what is inside the model.

Planning model, not personalized financial advice. Your inputs remain in your browser.

Calculation method

Monthly break-even transactions = fixed costs / (ticket × contribution margin). Daily visitors = break-even transactions / trading days / conversion.

Assumptions and limitations

  • Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
  • Business revenue is not owner income. These scenarios do not predict demand, guarantee earnings or establish a business valuation.

Turn the number into a decision.

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