Target segments
The customer groups to prioritize, defined by need and economics, with what each values and how they buy.
Go-to-market & channel strategy
Choose who to sell to, and the cheapest way to reach them.
Decisions about target segments, the offer for each, and the routes to market (direct sales, inside sales, partners, distributors, marketplaces or e-commerce) with the economics of each channel laid side by side.
WHEN COMPANIES CALL US
You may need this if…
- You sell to everyone, and marketing and sales messages are generic as a result.
- Distributors or partners sell your products alongside competitors' and you don't know their priorities.
- Customer acquisition costs are rising and payback periods are getting longer.
- A new product is launching without a clear plan for who buys it and how.
WHAT YOU GET
Outputs your team keeps and uses.
Channel economics
Acquisition cost, margin, payback and control for each route to market, compared side by side.
Channel and partner plan
Which channels serve which segments, partner terms and incentives, and how to avoid conflict between channels.
Launch plan
Offer, message, pricing, sales motion, targets and the first 90 days.
HOW IT WORKS
The work, step by step.
- 1Weeks 1–3
Segment
Analyze customer data and interview buyers to define segments and what each needs.
- 2Weeks 3–6
Compare routes
Model the economics of each channel and test partner appetite where relevant.
- 3Weeks 6–10
Plan the launch
Write the go-to-market plan, targets, partner terms and early measures.
QUESTIONS THIS ANSWERS
- Which customers should we focus on first, and why?
- Which channel reaches them at the lowest cost per profitable customer?
- How should partners and distributors be paid and managed?
- What does a successful first 90 days look like?
HOW WE MEASURE IT
- Customer acquisition cost and payback
- Revenue and margin by channel
- Partner-sourced pipeline
- Launch targets hit
RUN THE NUMBERS FIRST
Free calculators for this decision.
Each one runs in your browser with your own numbers. Nothing is sent to us unless you choose to share it.CLIENT EXPERIENCE
What clients say about our growth & commercial excellence work.
We can’t say anything except they are incredible. They helped prove the valuation, the market, and craft the story for multiple presentation – both direct for sales decks and investors.
Dr. Mona HovaiziFounder & CEO, Gaux / Health Career CertsJustin at Aryo Consulting provided invaluable guidance for Mosspark Media’s startup journey. Expert advice and actionable strategies. Highly recommend!
WHERE THIS COMES UP MOST
Industries where this work matters.
COMMON QUESTIONS
Before you get in touch.
We define the targets, offer and channel plan and help launch it; campaign execution stays with your team or agency.
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