Yes. We work with owner-led, mid-market and private-equity-backed companies across the Madison metro area, including Sun Prairie, Middleton, Verona and Fitchburg.
MADISON, WISCONSIN
Strategy and operations consulting in Madison.
Wisconsin's capital and university city, where UW–Madison research, Epic Systems' health records campus in Verona, insurers and diagnostics companies have built a technology and life sciences economy.
THE LOCAL ECONOMY
What drives business in Madison.
State government and the University of Wisconsin–Madison form a large public base, and university research, licensed through the Wisconsin Alumni Research Foundation, has seeded biotech and diagnostics firms such as Exact Sciences and Promega. Epic Systems, the electronic health records company, runs a large campus in Verona and shapes the local market for software talent. Insurance is the other private pillar, led by American Family Insurance and TruStage, the former CUNA Mutual Group.
Notable employers
- Epic Systems
- American Family Insurance
- Exact Sciences
- UW Health
- TruStage
- State of Wisconsin
Institutions
- University of Wisconsin–Madison
- Wisconsin Alumni Research Foundation
- Madison College
- Dane County Regional Airport
WHAT COMPANIES HERE FACE
The decisions in front of Madison management teams.
Smaller software and life sciences companies compete with Epic and the university for engineers and scientists, and must offer a clear reason to join. University spinouts must move from grant funding to paying customers and investors, often recruiting commercial leaders from outside the state. Rising housing costs and a tight labour market push employers to focus on retention and productivity.
WHERE TO START
Where Madison engagements usually begin.
6–10 weeks
Go-to-market & channel strategy
University spinouts moving from grants to paying customers need clear target segments, pricing and channel plans.
See the service 6–10 weeksPerformance management & incentives
Competing with Epic and the university for engineers calls for compensation and career structures that hold skilled staff.
See the service 4–8 weeksAI policy, risk & adoption
Insurers and health-related firms here need AI usage policies and controls that satisfy regulators and protect sensitive data.
See the serviceINDUSTRIES
Industries that anchor Madison.
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They run in your browser with your own numbers. Nothing is sent to us unless you choose to share it.COMMON QUESTIONS
Working with Aryo in Madison.
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