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Which channel leaves more contribution per order?
Compare marketplace commissions with direct acquisition, payment and fulfillment costs.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Net selling price / order
- $100
- Product cost / order
- $35
- Marketplace commission
- 20 %
- Marketplace fulfillment cost / order
- $8
- Direct acquisition cost / order
- $18
- Direct payment fee
- 3 %
- Direct fulfillment cost / order
- $10
- Orders to compare
- 10,000
Direct-channel advantage across orders
Example result only, not a forecast or promise.
- Marketplace contribution / order
- $37
- Direct contribution / order
- $34
- Direct CAC threshold to match marketplace
- $15
What to do with this result
Compare repeat-purchase value and incrementality separately; moving orders between channels is not always new demand.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Marketplace contribution = price × (1 − commission) − product − marketplace fulfillment. Direct contribution = price × (1 − payment fee) − product − direct fulfillment − direct CAC.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use net collected sales and avoid double-counting returns, commissions or pass-through charges. Demand and customer behavior require validation.