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Where could unserved accounts justify sales coverage?
Build a bottom-up territory contribution case from eligible accounts, penetration and coverage cost.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Eligible unserved accounts
- 800
- Attainable annual win share
- 5 %
- Annual revenue / new account
- $40,000
- Contribution margin
- 35 %
- Annual territory coverage cost
- $300,000
Annual territory contribution after coverage
Example result only, not a forecast or promise.
- Customers to win
- 40
- Revenue opportunity at assumed share
- $1,600,000
- Wins needed to cover territory
- 22
What to do with this result
Verify the account list, buying triggers and competitor position; territory potential is not a market-share forecast.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Territory net = eligible accounts × win share × annual revenue × contribution margin − coverage cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use matched cohorts and fully loaded costs. Attribution is an assumption, not evidence of incremental lift.