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Could a pause option save contribution without delaying inevitable churn?
Compare reactivated paused accounts with cancellation and incremental servicing cost.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Monthly would-be cancellations
- 200
- Share accepting pause
- 35 %
- Paused accounts returning
- 45 %
- Expected paid months after return
- 6 months
- Monthly contribution / returned account
- $40
- Pause management cost / paused account
- $10
Expected cohort contribution preserved
Example result only, not a forecast or promise.
- Accounts accepting pause
- 70
- Expected accounts returning
- 31.5
- Pause administration cost
- $700
What to do with this result
Measure reactivation against a comparable control; a pause that only defers cancellation should not count as retained ARR.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Expected cohort benefit = cancellation candidates × pause acceptance × (return probability × paid months × monthly contribution − pause management cost).
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use one matched customer cohort and consistent periods. Recurring revenue, bookings and cash are different measures.