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Which price changes survive a volume downside?
Test price, volume and unit-cost changes together; import segment-level rows for a portfolio comparison.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Current unit price
- $100
- Current variable unit cost
- $60
- Annual units
- 10,000
- Proposed price change
- 5 %
- Expected volume change
- -3 %
- Variable unit-cost change
- 2 %
Annual contribution change
Example result only, not a forecast or promise.
- Current contribution
- $400,000
- Proposed contribution
- $424,860
- Break-even volume change
- -8.7%
What to do with this result
Pilot the strongest segment, track win/loss and realized pocket price, then replace the assumed volume response with observed evidence.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
New contribution = units × (1 + volume change) × [price × (1 + price change) − cost × (1 + unit-cost change)]. Compare with current contribution.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Contribution excludes fixed overhead, tax and financing; validate demand response before changing prices.