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Can seat expansion offset lost customer logos?
Model surviving accounts, average seat growth and recurring-revenue durability.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Starting accounts
- 500
- Starting average seats / account
- 20
- Monthly price / seat
- $40
- Annual logo churn
- 12 %
- Seat growth in surviving accounts
- 18 %
Annualized recurring-revenue change
Example result only, not a forecast or promise.
- Ending MRR
- $415,360
- Seat growth needed to offset churn
- 13.6%
- Surviving accounts
- 440
What to do with this result
Inspect expansion concentration; a few large accounts can conceal widespread logo churn.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Ending MRR = accounts × (1 − logo churn) × starting seats × (1 + seat growth) × seat price.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use one matched customer cohort and consistent periods. Recurring revenue, bookings and cash are different measures.