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Where could conversion create growth?
Connect lead volume, qualification, win rate, and order value.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Annual leads
- 2,400
- Qualified lead share
- 40 %
- Current win rate
- 20 %
- Target win rate
- 25 %
- Average contract value
- $10,000
Additional modeled revenue
Example result only, not a forecast or promise.
- Qualified leads
- 960
- Additional customers
- 48
- Modeled revenue
- $2,400,000
What to do with this result
Validate the weakest conversion stage against a recent sales cohort before adding spend at the top of the funnel.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Revenue = leads × qualified share × win rate × average contract value.
Assumptions and limitations
- Win rates apply to qualified leads, not all leads.
- Order value, lead volume, and qualification stay constant in the comparison.