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What does a longer sales cycle tie up in acquisition cash?
Translate monthly acquisition spending and cycle duration into a simple cash-funding proxy.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Monthly acquisition cash spending
- $100,000
- Current sales cycle
- 90 days
- Target sales cycle
- 60 days
- Cash onboarding costs / month
- $15,000
Funding proxy reduced by faster cycle
Example result only, not a forecast or promise.
- Current cycle funding proxy
- $345,000
- Target cycle funding proxy
- $230,000
- Days removed
- 30 days
What to do with this result
Map procurement, legal and approval bottlenecks; validate actual payment timing before using this proxy in a funding plan.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Funding proxy = (monthly acquisition + monthly onboarding spend) × sales-cycle days / 30. Difference is not a receivables balance.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use matched cohorts and fully loaded costs. Attribution is an assumption, not evidence of incremental lift.