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Is onboarding consuming your first-year customer margin?
Include implementation hours and customer-success effort in contribution-based payback.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Sales & marketing CAC
- $4,000
- Onboarding hours / account
- 25
- Loaded delivery cost / hour
- $70
- Onboarding fee collected
- $500
- Monthly account revenue
- $800
- Recurring contribution margin
- 75 %
Acquisition + onboarding payback
Example result only, not a forecast or promise.
- Net upfront investment
- $5,250
- Monthly recurring contribution
- $600
- First-year contribution after investment
- $1,950
What to do with this result
Measure time-to-value and implementation overages; do not cut onboarding effort without checking retention impact.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Investment = CAC + onboarding hours × loaded cost − onboarding fee. Payback = investment / monthly recurring contribution.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use one matched customer cohort and consistent periods. Recurring revenue, bookings and cash are different measures.