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Is your existing customer base expanding or shrinking?
Reconcile opening recurring revenue with expansion, contraction and churn in the same cohort.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Opening cohort monthly recurring revenue
- $200,000
- Expansion MRR
- $20,000
- Contraction MRR
- $5,000
- Churned MRR
- $10,000
Net revenue retention
Example result only, not a forecast or promise.
- Gross revenue retention
- 92.5%
- Closing cohort MRR
- $205,000
- Annualized recurring-revenue change
- $60,000
What to do with this result
Separate price uplift, seat growth and product expansion; inspect retained revenue by starting customer segment.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
NRR = (opening MRR + expansion − contraction − churn) / opening MRR. Gross retention excludes expansion.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use one matched customer cohort and consistent periods. Recurring revenue, bookings and cash are different measures.