All business decision tools
What is stronger retention worth?
Model one-year revenue and gross profit retained in an existing customer cohort.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Customers at start of year
- 500
- Current retention
- 80 %
- Target retention
- 90 %
- Annual revenue per customer
- $12,000
- Gross margin
- 40 %
Annual revenue retained
Example result only, not a forecast or promise.
- Additional retained customers
- 50
- Gross profit retained
- $240,000
- Retention change
- 10%
What to do with this result
Separate preventable churn from low-fit customers and test a retention intervention against a comparable cohort.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Additional retained customers = cohort × (target retention − current retention). Revenue retained = customers × annual value.
Assumptions and limitations
- One fixed cohort over one year; new customer acquisition is excluded.
- No price, expansion, or customer-mix changes are assumed.