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Does the bundle add profit or discount purchases you already earn?
Separate new bundle demand from orders replacing existing full-price product purchases.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Bundles sold / month
- 2,000
- Net bundle price
- $120
- Bundle variable cost
- $65
- Bundle orders replacing existing purchases
- 60 %
- Contribution displaced / cannibalized order
- $45
- Monthly bundle program cost
- $5,000
Monthly incremental bundle contribution
Example result only, not a forecast or promise.
- Bundle contribution before cannibalization
- $110,000
- Displaced existing contribution
- $54,000
- Contribution / bundle after displacement
- $28
What to do with this result
Track attach behavior and existing-customer substitution; gross bundle revenue overstates incremental growth.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Incremental contribution = bundles × [bundle price − bundle cost − cannibalization share × displaced contribution] − program cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use net collected sales and avoid double-counting returns, commissions or pass-through charges. Demand and customer behavior require validation.