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How much volume could you lose before a price rise stops paying?
Find the volume-loss threshold that preserves current contribution.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Current unit price
- $100
- Variable unit cost
- $65
- Price increase
- 5 %
- Annual units
- 12,000
Break-even volume loss
Example result only, not a forecast or promise.
- New unit price
- $105
- Contribution at unchanged volume
- $480,000
- Units you can lose
- 1,500
What to do with this result
Compare the threshold with churn or lost-order evidence by customer segment, then pilot a limited increase.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Tolerable volume loss = 1 − (old price − cost) / (new price − cost).
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Contribution excludes fixed overhead, tax and financing; validate demand response before changing prices.