All business decision tools
Does a price increase still work under weaker demand?
Use an explicit elasticity assumption to model revenue and contribution, not just the price uplift.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Price / unit
- $80
- Variable cost / unit
- $42
- Annual units
- 20,000
- Price change
- 8 %
- Demand elasticity magnitude
- 1.2 ×
Annual contribution change
Example result only, not a forecast or promise.
- Modeled volume
- 18,080
- Modeled revenue
- $1,562,112
- Modeled contribution
- $802,752
What to do with this result
Estimate elasticity from comparable transactions or a controlled test; use a range rather than treating it as a known constant.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Volume factor = max(0, 1 − elasticity × price change). Contribution change = units × volume factor × (new price − unit cost) − current contribution.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Contribution excludes fixed overhead, tax and financing; validate demand response before changing prices.