All business decision tools
Does a referral partnership add profitable customers?
Include referral fees, enablement costs and the contribution of referred deals.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Referred qualified leads / year
- 120
- Referral win rate
- 30 %
- First-year revenue / win
- $30,000
- Contribution margin before referral fee
- 45 %
- Referral fee on first-year revenue
- 10 %
- Annual partner enablement cost
- $25,000
Annual partner-channel contribution
Example result only, not a forecast or promise.
- Referred wins
- 36
- Referral fees
- $108,000
- Enablement cost / win
- $694
What to do with this result
Agree qualification, attribution windows and fee caps; separate genuinely new deals from existing pipeline.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Net = leads × win rate × revenue × (contribution margin − referral fee) − partner enablement cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use matched cohorts and fully loaded costs. Attribution is an assumption, not evidence of incremental lift.