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How much reported ad revenue must be truly incremental?
Find the incrementality share required to cover ad spend at your contribution margin.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Campaign spend
- $100,000
- Attributed campaign revenue
- $500,000
- Contribution margin before ad spend
- 40 %
- Assumed incremental share
- 35 %
Incremental campaign contribution
Example result only, not a forecast or promise.
- Break-even incremental share
- 50%
- Incremental revenue
- $175,000
- Reported revenue / spend
- 5×
What to do with this result
Run a holdout or geo test where practical; platform attribution is not a causal estimate.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Incremental profit = reported revenue × incremental share × contribution margin − spend. Break-even share = spend / (reported revenue × margin).
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use matched cohorts and fully loaded costs. Attribution is an assumption, not evidence of incremental lift.