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Does your outbound motion earn its cost?
Follow contacted accounts through replies, meetings and wins to contribution after campaign cost.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Accounts contacted
- 5,000
- Positive reply rate
- 4 %
- Replies becoming meetings
- 50 %
- Meeting-to-win rate
- 15 %
- First-year contribution / win
- $12,000
- Total campaign cost
- $45,000
Campaign net first-year contribution
Example result only, not a forecast or promise.
- Expected wins
- 15
- Acquisition cost / win
- $3,000
- Wins needed to cover campaign
- 4
What to do with this result
Validate positive replies and qualified meetings, not total replies; compare contribution against fully loaded research and sales costs.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Wins = contacted accounts × positive replies × meeting conversion × win rate. Net contribution = wins × contribution per win − campaign cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use matched cohorts and fully loaded costs. Attribution is an assumption, not evidence of incremental lift.