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Is attributed revenue creating profit?
Move beyond ROAS by including the cost of delivering attributed sales.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Revenue attributed to campaign
- $250,000
- Gross margin
- 40 %
- Campaign cost
- $50,000
Contribution after marketing
Example result only, not a forecast or promise.
- Contribution ROI
- 100%
- Revenue / spend (ROAS)
- 5×
- Break-even ROAS
- 2.5×
What to do with this result
Check incrementality with a holdout or matched comparison; attributed sales alone do not establish that the campaign caused the return.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Contribution after marketing = attributed revenue × gross margin − campaign cost. ROI = contribution / campaign cost.
Assumptions and limitations
- Attribution is supplied by you and is not proof of incrementality.
- Gross margin excludes campaign cost; fixed overhead and taxes are excluded.