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What can you afford to pay for an exclusive service lead?
Combine contactability, qualification, close rate and job contribution to set a lead-cost ceiling.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Purchased leads reached
- 70 %
- Reached leads eligible for service
- 80 %
- Eligible leads becoming paid jobs
- 35 %
- Contribution / paid job before lead cost
- $350
- Sales handling cost / purchased lead
- $10
- Proposed purchased lead price
- $50
Expected net contribution / purchased lead
Example result only, not a forecast or promise.
- Maximum lead price before profit target
- $59
- Purchased leads / expected paid job
- 5.1
- Expected job contribution / purchased lead
- $69
What to do with this result
Audit lead exclusivity, service area and dispute credits; provider-reported leads are not the same as completed paid jobs.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Expected job contribution / lead = contact share × qualification share × close share × job contribution. Maximum lead price = expected contribution − lead handling cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Business revenue is not owner income. These scenarios do not predict demand, guarantee earnings or establish a business valuation.