Benchmark My Business
Compare 10 core KPIs to typical ranges for your industry and see which quartile you sit in and what closing the gap is worth.
Example scenario—not a forecast or verified benchmark. Enable JavaScript to edit inputs, view charts, save locally and export your analysis.
Example inputs
- Industry
- home_services
- Annual revenue
- 3,500,000
- Full-time equivalent employees
- 24
- Revenue growth, last 12 months
- 6
- Gross margin
- 42
- EBITDA margin
- 8
- Days sales outstanding
- 34
- Cash on hand, in months of operating expenses
- 1.5
- Customer retention rate (annual)
- 78
- Largest customer as % of revenue
- 9
- Employee turnover, last 12 months
- 30
- Close rate on qualified leads or quotes
- 28
- Use your own benchmarks (optional)
- []
Example results
Benchmark score: 40/100 (average percentile); 1 of 10 KPIs is bottom quartile, led by days sales outstanding, and reaching median EBITDA margin is worth $70K a year.
- Benchmark score (avg. percentile)
- 40/100
- EBITDA gap to median margin
- $70,000
- Cash freed at median DSO
- $153,425
- KPIs in bottom quartile
- 1
- KPIs in top quartile
- 0
- Revenue per employee
- $145,833
What stands out
Days sales outstanding: 34 days is bottom quartile
Typical median is 18 days; top quartile is below 8 days.
$70K of annual EBITDA to reach the median margin
Moving EBITDA margin from 8% to 10% on $3.5M of revenue. Gross margin alone is $210K short of median.
$153K of cash tied up in slow collections
DSO of 34 days vs. a 18-day median.
Next actions
- Set a 12-month target to move days sales outstanding from 34 days to the 18 days median, with one owner and a monthly review.
- Run a line-by-line P&L review to find the $70K margin gap (pricing, direct cost, and overhead).
- Swap in your own peer benchmarks (trade association or lender data) to sharpen the comparison.
Model assumptions & limitations
- Quartile ranges for home services / trades are illustrative rules of thumb for US SMBs, not published survey data. Verify against your industry's sources.
- Percentiles are interpolated linearly between the quartile cutoffs; 'score' is the simple average across 10 KPIs.
- Dollar gaps assume reaching the median margin or DSO at current revenue.