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How much paid conversion must support the free user base?
Include free-user infrastructure cost and paid-customer contribution in a freemium model.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Monthly active free users
- 50,000
- Monthly cost / free user
- $0
- Free-to-paid conversion / month
- 0.5 %
- Monthly contribution / new paid user
- $15
- Monthly growth-program cost
- $5,000
First-month cohort contribution less free costs
Example result only, not a forecast or promise.
- New paid conversions
- 250
- Free serving + program cost
- $15,000
- First-month break-even conversion
- 2%
What to do with this result
Model retained paid cohorts separately; this first-month hurdle deliberately excludes future paid lifetime value.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
First-month net from new conversions = free users × conversion × paid monthly contribution − free serving cost − program cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use one matched customer cohort and consistent periods. Recurring revenue, bookings and cash are different measures.