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How many event-sourced wins would justify sponsoring?
Include sponsorship, travel and follow-up effort in the event investment.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Sponsorship fee
- $25,000
- Travel & team cash cost
- $10,000
- Follow-up sales cost
- $8,000
- Contribution / won customer
- $18,000
- Qualified event leads
- 80
- Lead-to-win rate
- 8 %
Expected event net contribution
Example result only, not a forecast or promise.
- Break-even wins
- 3
- Expected wins
- 6.4
- Total event investment
- $43,000
What to do with this result
Set a lead qualification definition before the event and track a matched follow-up cohort through the full sales cycle.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Break-even wins = ceiling(total event cost / contribution per customer). Expected net = leads × win rate × contribution − total cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use matched cohorts and fully loaded costs. Attribution is an assumption, not evidence of incremental lift.