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How much extra volume must a discount win?
Calculate the unit-volume increase needed to preserve contribution after a discount.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Current price / unit
- $100
- Variable cost / unit
- $60
- Proposed discount
- 10 %
- Current units / year
- 10,000
Additional units required
Example result only, not a forecast or promise.
- Current unit contribution
- $40
- Discounted unit contribution
- $30
- Volume increase required
- 33.3%
What to do with this result
Require the sales owner to evidence incremental volume above the hurdle; do not give the discount to volume you would have won anyway.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Required units = current units × (price − cost) / (price × (1 − discount) − cost).
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Contribution excludes fixed overhead, tax and financing; validate demand response before changing prices.