All business decision tools
Does the launch cover creation, distribution and refunds?
Use reachable buyers, conversion, refunds and platform fees to test a digital-product launch.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Qualified reachable audience
- 20,000
- Audience-to-paid conversion
- 2 %
- Product selling price
- $199
- Revenue refunded
- 8 %
- Platform & payment fee on retained sales
- 10 %
- Support cost / original purchase
- $10
- Creation & launch investment
- $30,000
Launch contribution after creation cost
Example result only, not a forecast or promise.
- Expected original purchases
- 400
- Contribution / original purchase
- $155
- Break-even purchases
- 194
What to do with this result
Validate the reachable audience and a paid demand test; followers are not all qualified buyers.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Net launch contribution = audience × conversion × [price × (1 − refund share) × (1 − platform fee) − support cost] − creation/launch investment.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Business revenue is not owner income. These scenarios do not predict demand, guarantee earnings or establish a business valuation.