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Can dormant accounts beat new-customer acquisition economics?
Evaluate a reactivation campaign after offer cost, returns and delivery contribution.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Dormant reachable accounts
- 3,000
- Accounts reactivated
- 5 %
- Revenue / reactivated account
- $800
- Contribution margin before incentive
- 40 %
- Incentive / reactivated account
- $50
- Campaign cost
- $12,000
Reactivation net contribution
Example result only, not a forecast or promise.
- Reactivated accounts
- 150
- Contribution / reactivation
- $270
- Break-even reactivations
- 45
What to do with this result
Exclude ineligible or opted-out contacts and compare a holdout group to avoid counting organic repeat business.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Campaign contribution = dormant accounts × reactivation rate × (order value × margin − incentive) − campaign cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use matched cohorts and fully loaded costs. Attribution is an assumption, not evidence of incremental lift.