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What would a better attach rate contribute?
Value add-on adoption in an eligible installed base after sales and support costs.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Eligible existing customers
- 2,000
- Current attach rate
- 15 %
- Target attach rate
- 25 %
- Annual add-on contribution / customer
- $600
- One-time sales cost / additional attach
- $100
- Program setup cost
- $15,000
First-year cross-sell contribution
Example result only, not a forecast or promise.
- Additional attachments
- 200
- Recurring annual contribution
- $120,000
- One-time program & sales cost
- $35,000
What to do with this result
Validate eligibility and service burden before assigning the full installed base to the campaign.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
First-year net = eligible base × change in attach rate × (annual add-on contribution − acquisition cost) − program cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use matched cohorts and fully loaded costs. Attribution is an assumption, not evidence of incremental lift.