Competitive Gap Matrix
Score yourself against up to five rivals and find the positioning gap nobody owns yet.
Example scenario—not a forecast or verified benchmark. Enable JavaScript to edit inputs, view charts, save locally and export your analysis.
Example inputs
- Your business (honest scores; 5 = best in market)
- [{"name":"Us","price":3,"offer":4,"reviews":4,"speed":2,"channels":2}]
- Competitors
- [{"name":"Regional leader","price":2,"offer":4,"reviews":5,"speed":3,"channels":5},{"name":"Budget operator","price":5,"offer":2,"reviews":3,"speed":3,"channels":3},{"name":"Local veteran","price":3,"offer":3,"reviews":4,"speed":2,"channels":2}]
- Importance: price value
- 6
- Importance: offer strength
- 7
- Importance: reviews & reputation
- 8
- Importance: speed & responsiveness
- 9
- Importance: channel presence
- 5
Example results
You rank #3 of 4 (51/100 vs leader Regional leader at 69/100); the open positioning gap is speed & responsiveness, where the best rival scores just 3/5.
- Your competitive score
- 51/100
- Rank
- #3 of 4
- Open positioning gap
- Speed & responsiveness
- Market leader
- Regional leader (69/100)
- Points behind leader
- 18
- Attributes where you lead
- 0
What stands out
Open gap: Speed & responsiveness (best rival scores only 3/5)
Customers weight this 9/10 and no competitor owns it. You score 2/5; reaching 5 would make it a defensible position.
Behind on channel presence: 2/5 vs best rival 5/5
Weighted 5/10 by customers, so this gap costs you deals today. Get the basics live first (Google Business Profile, paid search, and one referral partner channel) before adding more.
Behind on price value: 3/5 vs best rival 5/5
Weighted 6/10 by customers, so this gap costs you deals today. Package a clear good/better/best offer so you win on value without a race to the bottom.
Next actions
- Claim speed & responsiveness as your position: Commit to a published response time (e.g. same-day callback) and staff the phones to hit it.
- Close the channel presence gap: Get the basics live first (Google Business Profile, paid search, and one referral partner channel) before adding more.
- Close the price value gap: Package a clear good/better/best offer so you win on value without a race to the bottom.
- Re-score with 5 recent lost deals in mind; ask them which competitor they chose and why.
Model assumptions & limitations
- Scores and importance weights are self-assessed; validate with customer interviews or lost-deal reviews.
- Weighted score rescales a 1-5 average to 0-100. Open gap = customer importance x (5 - best competitor score).