Business Health Check
40 questions across 8 practice areas: see where your business is healthy and the three areas to fix first.
Example scenario—not a forecast or verified benchmark. Enable JavaScript to edit inputs, view charts, save locally and export your analysis.
Example inputs
- We have a written plan with 3-year targets and this year's top priorities.
- 3
- Everyone on the leadership team could name our top 3 priorities for this year.
- 3
- We know which customer segments and offers are most profitable and focus on them.
- 3
- Revenue has grown faster than inflation in each of the last two years.
- 4
- We review progress against the plan at least quarterly and adjust.
- 2
- We get accurate monthly financial statements within 15 days of month-end.
- 2
- We know our gross margin by service line, product, or customer.
- 2
- We forecast cash at least 8-13 weeks ahead.
- 1
- We hold at least 2 months of operating expenses in cash or available credit.
- 4
- Cash surprises (a tight payroll, a late tax payment) happen several times a year.
- 4
- The business could run for 4 weeks without the owner and results would not slip.
- 2
- No single customer is more than 15% of revenue.
- 4
- Our books are clean enough that a buyer or lender could diligence them quickly.
- 3
- We know roughly what the business is worth and what drives the multiple.
- 2
- The owners have a written exit, succession, or ownership-transition plan.
- 1
- We know our customer acquisition cost and lifetime value by channel.
- 2
- We get a predictable flow of qualified leads every month.
- 3
- Close rate and sales cycle length are tracked and reviewed.
- 3
- We have raised prices in the last 12 months without losing meaningful volume.
- 3
- We measure customer satisfaction (reviews, NPS) and act on it.
- 4
- Our core processes are documented and followed consistently.
- 2
- We track on-time delivery, quality, or rework rates.
- 3
- We know where work gets stuck (the bottleneck) and are fixing it.
- 3
- Mistakes, rework, or missed deadlines regularly cost us customers or money.
- 3
- We review vendors and input costs for savings at least once a year.
- 3
- Every role has clear responsibilities and measurable outcomes.
- 3
- We can hire a good person within 6 weeks when we need one.
- 2
- Turnover is low, and good people rarely leave unexpectedly.
- 4
- Managers have the time and training to coach their teams.
- 2
- Pay is benchmarked against the market at least every two years.
- 2
- Our core systems (CRM, accounting, scheduling/ERP) are integrated.
- 2
- We get key numbers from a dashboard instead of building spreadsheets.
- 3
- We use automation or AI to remove repetitive manual work.
- 2
- Staff spend hours each week re-entering data between systems.
- 4
- We have a technology roadmap and a budget for it.
- 2
- We have reviewed our insurance coverage with a broker in the last 12 months.
- 4
- Data is backed up, access is controlled, and staff get security training.
- 3
- Key contracts (customers, vendors, leases) are reviewed for risky terms.
- 3
- We are confident we meet the licensing, labor, tax, and safety rules for our industry.
- 4
- We have a documented plan for losing a key person, system, or supplier.
- 2
Example results
Business health: 42/100 (Needs attention). Start with Finance & CFO (30), Technology & AI (30), and M&A & Exit (35).
- Overall health score
- 42/100
- Strategy & Growth
- 50/100
- Finance & CFO
- 30/100
- M&A & Exit
- 35/100
- Sales & Marketing
- 50/100
- Operations & Supply Chain
- 45/100
- People & Org Design
- 40/100
- Technology & AI
- 30/100
- Risk & Compliance
- 55/100
What stands out
Finance & CFO: 30/100
4 of 5 answers are weak; the biggest gap: "We forecast cash at least 8-13 weeks ahead.". Suggested first engagement: Fractional CFO diagnostic.
Technology & AI: 30/100
4 of 5 answers are weak; the biggest gap: "Our core systems (CRM, accounting, scheduling/ERP) are integrated.". Suggested first engagement: AI implementation pilot.
M&A & Exit: 35/100
3 of 5 answers are weak; the biggest gap: "The owners have a written exit, succession, or ownership-transition plan.". Suggested first engagement: Exit readiness review.
Next actions
- Finance & CFO: Get a monthly close within 15 days, margin by service line, and a rolling 13-week cash forecast. (Fractional CFO diagnostic.)
- Technology & AI: Integrate core systems, kill double data entry, and automate one high-volume workflow. (AI implementation pilot.)
- M&A & Exit: Reduce owner and customer dependence and get diligence-ready books, even if a sale is years away. (Exit readiness review.)
Model assumptions & limitations
- Scores are self-reported; each of the 8 areas has 5 equally weighted questions and areas are weighted equally in the overall score.
- Three questions are reverse-scored (agreeing signals a problem).
- Band thresholds (40 / 60 / 80) are rules of thumb for prioritization, not industry benchmarks.
- Suggested engagements are typical starting points; scope is confirmed in a discovery call.