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Is the media-management fee enough to support delivery?
Keep pass-through ad spend separate from actual agency fee revenue and labor cost.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Client media spend / month
- $1,000,000
- Management fee on media spend
- 10 %
- Monthly minimum management fee
- $20,000
- Monthly delivery hours
- 500
- Loaded hourly delivery cost
- $100
- Monthly unreimbursed platform cost
- $8,000
Monthly management-fee contribution
Example result only, not a forecast or promise.
- Agency fee revenue excluding ad spend
- $100,000
- Delivery + tool cost
- $58,000
- Fee contribution margin
- 42%
What to do with this result
Report fee revenue distinctly from managed media spend; check the workload does not rise faster than the percentage fee.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Agency fee revenue = max(media spend × fee rate, minimum fee). Contribution = fee revenue − delivery hours × loaded cost − unreimbursed tools.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use collected revenue and fully loaded delivery costs consistently. Released time is capacity, not automatically a cash saving.