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Do recovery messages and incentives add contribution?
Deduct organic returns, incentives and messaging cost from recovered-cart economics.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Eligible abandoned carts / month
- 10,000
- Recovery purchase rate
- 8 %
- Would purchase without campaign
- 3 %
- Net recovered basket value
- $80
- Contribution margin before incentive
- 45 %
- Incentive per recovered purchase
- $5
- Monthly recovery program cost
- $2,000
Monthly incremental recovery contribution
Example result only, not a forecast or promise.
- Incremental purchases
- 500
- Incentives on all recovered purchases
- $4,000
- Observed recovered purchases
- 800
What to do with this result
Use a holdout and valid contact permissions; recovered-cart revenue is not automatically caused by the campaign.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Incremental margin = carts × (recovery rate − organic rate) × basket × margin. Incentive cost = carts × recovery rate × incentive; subtract program cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use net collected sales and avoid double-counting returns, commissions or pass-through charges. Demand and customer behavior require validation.