All business decision tools
Is the expected lift worth running this experiment?
Compare a specified conversion lift with implementation and ongoing cost.
Example scenario
Editable demonstration inputs, not verified industry benchmarks. Enable JavaScript to calculate your own scenario.
- Monthly eligible sessions
- 100,000
- Baseline purchase conversion
- 2 %
- Proposed purchase conversion
- 2.3 %
- Contribution / order
- $40
- Experiment implementation cost
- $20,000
- Ongoing monthly cost
- $1,000
First-year contribution uplift
Example result only, not a forecast or promise.
- Extra orders / month
- 300
- Monthly net uplift
- $11,000
- Simple implementation payback
- 1.8 months
What to do with this result
Set sample-size and stopping rules with an experiment design tool; this business case does not establish statistical significance.
Know what is inside the model.
Planning model, not personalized financial advice. Your inputs remain in your browser.
Calculation method
Annual net uplift = sessions × (target conversion − baseline conversion) × contribution per order × 12 − ongoing annual cost − implementation cost.
Assumptions and limitations
- Example inputs are editable scenarios, not Aryo results or independently verified industry benchmarks.
- Use matched cohorts and fully loaded costs. Attribution is an assumption, not evidence of incremental lift.